1.Marketing Concept: Customer- focused, Integrity is the cornerstone, manage and improve the problems that customers focus on.
2.Service Concept: Passion for true sentiment, Faith for Loyalty.
3.Brand Concept: First-class Employees Build First-class Brand.
4.Quality Concept: Market is a Mirror, Customer's Need is the Standard.
5.Compensation Management Concept: Compensation depends on the contribution, Treatment depends on the responsibility.
6.Innovation Concept: Change is encouraged with good support, anything that obstructing changes will be abolished.
7.Development Concept: Cultivation of trained employees, forming well-trained thought, take well-trained action, obey the development mode from accumulation stage to breakthrough.
8.Enterprise Philosophy: Make easy tasks well-done, hard tasks achievable
9.Crisis Concept: Stick to the successful conviction, dare to face the brutal facts, no matter how difficult, firmly believe difficulties and opportunities coexist.
10.Integrity Concept: Being an honest man, Becoming a dependable employee, Earning clean money.
Our Faith: Open up our own market
Our Principle: Achieve glory with integrity and cooperation
Our Spirit: Innovative design leading the fashion
Our Goal: Becoming the first-class brand in China, believing that the future market belongs to us